Go from being a
hotel room guest to
hotel room owner - forever
HOTELA
Owning hotel room days is as easy as booking one.
Buy a day, a week, or more — and own them forever.
Located in
Hirafu, Niseko
Just minutes from
world-class, skiing, dining, and nightlife
Onsen in
Every hotel room
Rejuvenate body and mind
in complete privacy.
Armani Casa Collection
HOTELA Niseko hotel rooms
appointed with Armani Casa
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Dry Sauna
Cold Plunge
Wet Sauna
Private Spa
Choose Your Sanctuary
Sunset Bar & Onsen
Sip. Soak. Sunset.
CHOOSE YOUR
24 Hour Services
Private
Concierge
Personalized assistance available 24/7 to cater to your every need.
Room
Service
Anything you need, delivered directly to the comfort of your suite.
CHOOSE YOUR
Luxury Transportation
Book a
Complimentary Vehicle
Choose from a fleet a Mercedez-bez that you can book for free during your stay.
Your
Private
Chauffer
Round-the-clock car service to and from near by destinations.
Purchase the nights you want
You own them forever -
year after year
Designed by Visionary Architect
HOTELA’s elegant spaces are the work of internationally acclaimed architect Riccardo Tossani, whose vision blends contemporary design with the natural beauty of Japan. His thoughtful approach has helped shape every detail of HOTELA.
Kyle Burns
CEO:
Visionary Founder Transforming Luxury Second Home Ownership with HOTELA
Tsutomu Sato
COO:
A Global Real Estate Expert Revolutionizing the Industry
Justin James
Creative Director:
HOTELA's Visionary Creative Director
Redefining Luxury Second Home Design
Taylor Figgins
Hotel Manager:
Oversees daily operations of HOTELA’s luxury properties, ensuring exceptional guest experiences
Get to know
Kyle K. Burns
Born in Madrid and raised in Queens, New York, Kyle K. Burns' journey to creating HOTELA spans continents, cultures, and the full spectrum of human experience.
After building several successful enterprises around the world, Burns' global travels exposed him to luxury accommodations worldwide—from $30 to $30,000 per night. He made a striking observation: despite vast price differences, the fundamental concept of hospitality spaces remained stagnant and emotionally disconnected.
HOTELA emerges from this insight—not merely as a collection of beautiful properties, but as Burns' answer to a question that has driven him since childhood: How can a space transform not just how we live, but who we become?
As HOTELA's creator, Burns designs residences that function as both art and identity—environments that anticipate needs, enhance vitality, and create emotional resonance impossible to find elsewhere.
HOTELA represents the culmination of Burns' extraordinary journey—from a self-taught designer with an immigrant's perspective to a visionary redefining the very concept of luxury living.
HOTELA vs.
Traditional Vacation Ownership Models
HOTELA vs.
Traditional Vacation Ownership Models
Ownership
Generates
income
Booking
Flexibility
Resale
HOTELA
co-ownership
90% of booking
income from
unused stays
Book anytime, 2 days
to 2 years ahead
Upgrade, sell, or swap
to another owner
HOTELA
Individual
ownership
Rental income
(with management fee)
Complete
freedom
Subject to
market conditions
Second Homes
Fixed days with
only right-to-use
None
Limited flexibility
Non-
transferable
Time Share
FAQ
WHEN YOU PURCHASE A SECOND HOME WITH HOTELA OWNERSHIP, YOU GET EXTENSIVE RIGHTS. THIS MEANS YOU HAVE THE RIGHT TO OWN, USE, EXCLUDE OTHERS, ENJOY, TRANSFER OWNERSHIP, EARN INCOME, MORTGAGE, LEGAL PROTECTION, ACCESS, AND ALLOW GUESTS, FOR AS LONG AS YOU OWN THE PROPERTY.
AS A HOTELA OWNER, YOU HAVE CONTINUOUS ACCESS TO YOUR SECOND HOME, SIMILAR TO OWNING ANY OTHER VACATION HOME. BUT, YOU ALSO ENJOY THE ADDED LUXURY OF 7-STAR AMENITIES AND SERVICES, WHICH AREN'T USUALLY OFFERED WITH SHARED OWNERSHIP PROPERTIES. ADDITIONALLY, YOU CAN USE THESE AMENITIES FOR AS LONG AS YOU OWN YOUR HOTELA OWNERSHIP.
HOTELA HAS AN EASY-TO-USE APP FOR OWNERS TO BOOK THEIR STAYS. IT GUARANTEES FAIR ACCESS ACCORDING TO YOUR SHARE OF HOTELA OWNERSHIP, WHICH IS MORE FLEXIBLE THAN TIMESHARES WHERE IT CAN BE HARD TO GET THE DATES YOU WANT.
HOTELA OWNERSHIP MEANS YOU OWN PART OF A LUXURY HOTELA PROPERTY AND CAN USE IT FOR A SET NUMBER OF DAYS EACH YEAR. WHEN YOU'RE NOT USING IT, THE PROPERTY CAN BE BOOKED BY HOTEL GUESTS, EARNING YOU INCOME.
AS A HOTELA OWNER, YOU CAN SELL YOUR OWNERSHIP SHARE ANYTIME. YOU CONTROL THE SALE AND DECIDE HOW MUCH IT'S WORTH. HOTELA CAN ASSIST WITH SETTING THE PRICE AND WILL HELP SELL IT BY ADVERTISING TO OTHER OWNERS AND ON ITS WEBSITE, AS WELL AS ON OTHER EXTERNAL SITES. THE SALE PROCESS IS FAST AND EASY.
THE OWNER NEEDS TO CHOOSE SOMEONE IN ADVANCE (A "SCHEDULED SUCCESSOR") WHO WILL TAKE OVER THEIR HOTELA OWNERSHIP AND ALL RELATED RIGHTS AND DUTIES IF THEY PASS AWAY OR BECOME LEGALLY INCAPABLE OF MANAGING THEIR AFFAIRS.